Salesforce Account Engagement (Pardot)

Salesforce's B2B marketing automation (formerly Pardot, rebranded 2022). Lead scoring, email nurturing, ROI reporting natively integrated with Sales Cloud.

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Editor

If you're on Salesforce, this beats adding a separate MA tool. Standalone adoption has a steeper learning curve than HubSpot.
— Crewtool Editor

Key Features

• Native Sales Cloud sync • Lead scoring & grading • Email drip campaigns • Landing pages & forms • Per-campaign ROI tracking

Pricing

Growth $150/mo, Plus $300, Advanced $480 (annual). Separate Sales Cloud licenses required.

FAQ

Sales Cloud required?

Recommended; standalone possible.

Same as Pardot?

Rebranded 2022; same product.

For small teams?

Better for 50+ person B2B organizations.

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