GLOBAL
Marketing
Amplitude
Large-scale product analytics + behavioral analytics platform covering funnels, retention, segments, predictive metrics, and experiments.
Editor
Jake's editor noteJapan's large B2C apps (music, commerce, games) run one of Amplitude or Mixpanel. Korea more often mixes GA4 + Mixpanel + PostHog.
Key Features
• Events / funnels / retention
• Segments + cohorts
• Predictive analytics (ML)
• Experimentation + A/B
• Data-warehouse integration
Pricing
Starter free (10M events/mo) / Plus / Growth / Enterprise quote-based. Priced by event volume and users.
FAQ
Versus Mixpanel?
Amplitude leads on predictive analytics + enterprise scale; Mixpanel is more intuitive for session/journey visualization.
Korea/Japan support?
English-first UI with partial Japanese; partners/consultancies handle local rollouts.
Similar Tools