Airbridge

Airbridge by AB180 is Korea's leading mobile attribution and marketing analytics platform. It unifies web and app user journey tracking and measures ROAS by ad channel. Event-based pricing enables early-stage apps, and it's used by Korean app companies and startups expanding to Japan. With offices in both Korea and Japan, it supports multi-country expansion seamlessly.

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Editor

Near-standard for Korean apps. AppsFlyer exists, but Airbridge has superior Korean support and stronger local channel integrations (Kakao, Naver GFA). With a Japan office, you keep using it when expanding to Japan, maintaining data continuity.
— Crewtool Editor

Key Features

• Mobile app attribution: Track iOS and Android installs, re-engagement, and ad events • Unified web+app journey: Integrate web and app user behavior in a single data model • Channel ROAS: Precise ROI per channel (Facebook, Google, Kakao, Naver, etc.) • Deep links and product links: Direct ad-to-specific-page routing in app • Fraud detection and SKAdNetwork: Filter fake installs and support iOS privacy rules

Pricing

Event-volume based pricing. Free trial available. Enterprise plans on inquiry.

FAQ

How specifically does it differ from AppsFlyer?

Functionally equivalent, but Airbridge excels in Korean support and Korean channel integrations (Kakao, Naver).

Does it track web too?

Yes, unified web+app journey measurement within one SDK structure.

Can early-stage small apps adopt it?

Event-based pricing makes it feasible for early-stage apps.

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