B2B SaaS delivers cloud-based software to businesses and organizations, with subscription revenue as its defining trait.
Typical funnel
1. Inbound + outbound leads 2. Free tier / trial (PLG) 3. Consultation / demo (enterprise) 4. Contract + onboarding 5. Upsell / expansion / renewal
KPIs
- MRR/ARR (monthly/annual recurring revenue) - CAC (customer acquisition cost) - LTV (lifetime value) - Churn - NRR (net revenue retention)
Korea/Japan B2B SaaS characteristics
- **Korea**: domestic + global ops common. Integration with local platforms (Naver, Kakao, Toss) essential. Active startup policy and investment - **Japan**: domestic market alone is large, enterprise customer share is high. Ringi and longer contract cycles but low churn. Connected to local infrastructure/ecosystem (Sansan, freee)
Crewtool curates exactly this B2B SaaS world.